The In-App Advantage

06:00 pm - 10/05/2017

@ Smaato

240 Stockton St, 10th Floor
San Francisco CA  94108



The world has gone mobile. Mobile devices are seamlessly integrated into our lives and compliment our daily activities. Our panel discussion will provide the audience with key insights into the world of mobile advertising versus desktop advertising.

We will focus on how in-app advertising offers marketers a greater opportunity to reach target audiences at the right location and at the right time. This discussion will also include an audience Q&A, so others can share their experiences regarding successful campaigns on both mobile and desktop.

Our panel discussion will cover various topics: will mobile advertising dominate desktop advertising in the near future? What types of data can you track on mobile? What are the preferred ad formats in the world of mobile in-app advertising? What are the benefits and drawbacks you should know before running a campaign?

Join us on Thursday, October 5th at Smaato's office in Union Square to learn from industry thought leaders and explore practical solutions and successful frameworks over cocktails at what is sure to be a memorable and insightful evening.

Speakers:
Amanda Betsold, Head of Media for iCrossing
Marcus Pratt, VP Media, Mediasmith
Glenn Fishback, CRO, Smaato

Moderator:
John Durham, CEO/Managing Director, Catalyst SF

Agenda:
6:00 - 6:30 pm Registration / Networking Reception
6:30 - 8:00 pm Program
8:30 - 9:00 pm Networking

Complimentary appetizers, beer, wine and soft drinks will be served.

Cost:
Early Bird until September 28: $15 GABA-Members, $30 Non-Members
Regular: $20 GABA-Members, $35 Non-Members
$50 Day of event

For more information and registration please visit:

http://www.gaba-network.org/123signup/event?id=htmgd&ref=facebook

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